The footbed core is then sandwiched between two layers of natural jute fabric which stabilizes the core while allowing it to flex. It's made of cork and latex mixture which is both flexible and shock-absorbent. The main part of the footbed is its core. The footbed is constructed in four parts. It featured a deep, concave heel cup to maintain the wearer's natural cushioning at the heel bone a longitudinal arch support and transverse arch support which aids in proper alignment and stability raised toe bars which gives the feet more traction and generous room at the toe box for comfort. The footbed was precisely designed to fit the anatomical shape of a foot, ensuring stability and comfort. The name wasn't just clever marketing, however. In the 1930s, Birkenstock coined the term 'footbed' to describe its anatomically-shaped insoles. Eventually, the shoes caught on with health professionals as well and the Carl Birkenstock's training courses were even taught by physicians. These innovations paved the way for Birkenstock's success and necessitated the opening of a new factory in Friedburg. Shortly after, at the turn of the 20th Century, the footbed as we know it today really started to take shape when he introduced the first contoured arch support. The next stride in the company's history wouldn't come for a few generations when, in 1896, Konrad Birkenstock began manufacturing and selling flexible footbed insoles.
There, founder Johann Adam Birkenstock worked as a shoemaker and was listed in church archives as a "subject and cobbler". Historyīirkenstock's roots can be traced back all the way to 1774 in Langen-Bergheim, Germany.
We're taking a deep dive into the German brand, its history, its significance and its products. And for a brand that's older than the United States, you'd expect there to be a lot of impact. From having quite literally invented the footbed to teaming up with legendary designers, the brand has come a long way since its first steps. Reviled and revered, Birkenstock has made its mark, not just on the shoe industry, but the fashion industry as a whole.
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